I watched Helvetica today (for the 4th or 5th time) and I realized something. Sagmeister (known as the guy who cut words on himself and took a picture) is one of those 90s designers that were against organization and the clarity of Swiss style design. Though versed in it, he like many others, chose to ignore it. The quote above is what Helvetica on a brochure says to him. I suppose I can agree, but a brochure with a business man on the front doesn’t need to be impossible to read and a work of art. His comment is unfortunately reflective as well. His design style and technique looks aged already, it is boring and it too has the same effect that Helvetica does to him… simply, it has become common place and is no longer exciting. Duality of ideas is something graphic design is always dealing with I suppose. I just found this particular comment ironic.