Hooked on Tonics - Part 2

We aren’t completely done with the project yet.  This part though, is complete and I wanted to share it.  Jes took over the design end of this project using an interesting technique that we discovered.  My job was the type treatment.  We used Photoshop, Illustrator and inDesign for the whole thing and Gotham as our typeface.  The next step, which we are going to be doing soon is making them stickers that have this same visual style to it.  Just wanted to share:

Front:

Back:

Hooked on Tonics - Part 1

Jes Mellen and I are working on our first Undead Design project of the summer right now. Last year we worked with a Ohio band named Hooked on Tonics making a ticket sized flyer that they distribute while on tour. They liked it, and like our style together so they’ve asked us to do the same thing for them this time around.  The goal now, is to give it a summer like feel, so I’ve been doing some research into various influences and finding some interesting techniques to try out to try and hit that point differently than we did last time.  Splitting the work, Jes has been working with images they provided and a technique for a watercolor effect, and I’ve been working on the typography. So the process is a interesting mix right now of our better talents (her’s illustration and mine typographic organization systems).  I’ll post the final version soon enough, we just have to get the rough draft to them before that.

Here is a sample though: